Branded QR codes stand out from standard black-and-white designs and help increase customer trust. Adding your company logo makes your QR code instantly recognizable while reinforcing your brand identity.
Step 1: Choose the Right Content
Decide what the QR code should open:
- Website
- Business card
- App download
- Phone number
- Social media
- Payment page
Step 2: Generate Your QR Code
Choose your content type and generate the base QR code.
Step 3: Customize the Colors
Use your brand colors while maintaining strong contrast.
Avoid:
- Yellow on white
- Light gray
- Pastel colors
- Low-contrast combinations
Step 4: Add Your Logo
Keep the logo centered and between 20% and 30% of the QR code's width.
Step 5: Select Error Correction
Use High (H) error correction to compensate for the logo covering part of the code.
Step 6: Add a Frame
Frames containing messages like:
- Scan Me
- View Menu
- Get Discount
- Learn More
often improve scan rates.
Step 7: Test Thoroughly
Check the QR code on:
- Android
- iPhone
- Different lighting conditions
- Various print sizes
- Multiple scanning apps
Common Mistakes
- Oversized logos
- Poor color contrast
- Removing the quiet zone
- Printing too small
- Skipping testing
Frequently Asked Questions
Can every QR code include a logo?
Yes, provided enough error correction is used.
Does adding a logo reduce scan reliability?
Not if the logo is kept at a reasonable size and the QR code is properly tested.
Which file format is best?
SVG is the preferred format for professional printing because it scales without losing quality.
Final Thoughts
A well-designed QR code with your logo not only looks more professional but can also improve customer confidence and encourage more scans. Focus on readability, maintain strong contrast, and always test before publishing.